Fivetran Garners Industry Accolades

ITequality customer Fivetran was founded in 2013 by George Fraser and Taylor Brown in Oakland, California. Per their website, Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools underperformed, and the complicated configurations they required often led to project failures. To help streamline and accelerate analytics projects, Fivetran developed configuration-free and maintenance-free pipelines to deliver data into cloud warehouses. In addition to its Oakland, California headquarters, Fivetran also has offices in Bengaluru, India; Dublin, Ireland; and Denver, Colorado.

Fivetran has garnered some impressive accolades recently.

Fivetran was named to The Tech Tribune’s 2020 Best Tech Startups in Oakland. The Tech Tribune considered several factors, including, but not limited to:

  • Revenue Potential
  • Leadership Team
  • Brand/Product Traction
  • Competitive Landscape

Additionally, all companies considered must be independent, privately owned, at most ten years old, and must have received at least one round of funding in order to qualify. To date, Fivetran has received three rounds of funding for a total of $59.1 million, with its most recent round, Series B funding for $44 million being led by Andreessen Horowitz.

Fivetran was also recently named a 2019 Gartner Peer Insights Customers’ Choice for Data Integration Tools. According to Gartner’s blog, Gartner Peer Insights is a robust enterprise IT product and service review platform that hosts more than 255,000 verified customer reviews across 355 defined markets. In markets with enough review data, Gartner Peer Insights recognizes the vendors that are the most highly rated by their customers through the Customers’ Choice distinction. This peer-rated distinction can be a useful complement to expert opinion, as it focuses on direct peer experiences of implementing and operating a solution.

Fivetran came to ITequality when they needed to modernize their sales processes. As a data pipeline company, they often conduct sales involving complex combinations of products and services with multiple Service Level Agreements and pricebooks. The implementation of CPQ is never simple, and for Fivetran, in addition to the complex product configurations, there were a lot of changing requirements as the project progressed. Still, the implementation was completed quickly and thoroughly, in just 3 months’ time. When asked about the most beneficial aspects of working with ITequality, both Eric Welsh and Jodie Navarre agreed that having documentation and step-by-step instructions after go-live was critical to the overall success and adoption of the new sales process, powered by Salesforce CPQ.

Learn more about Fivetran at

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